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Manitobans encouraged to take part in 24-hour giving challenge

15.11.2019 14:17
By: Brayden Hnatiuk

donations to support local community


Image: endowmanitoba.ca

The provincial government would like to remind Manitobans that tomorrow is the Endow Manitoba 24-Hour Giving Challenge, Municipal Relations Minister Rochelle Squires announced today.

"Manitobans are known for our generosity, and I encourage everyone to take a moment and consider what they can do to help their communities," said Squires.  "There are so many ways to make a difference in our community, and by working together this weekend even small gifts can add up to make a big difference."

For every $5 donation made to a community foundation, the Province of Manitoba and The Winnipeg Foundation will also contribute $1.  For one day only, each $5 gift becomes $7 to a maximum of $2,000 per foundation.

Gifts must be made to a community foundation's undesignated fund.  Ways to give include:

o making secure online gifts through the website below;
o calling The Winnipeg Foundation tomorrow between 9 a.m. and 3 p.m. to make a gift by credit card over the phone at 204-944-9474 or 1-877-974-3631 (toll-free); and
o contacting local community foundations on or tomorrow to give by cheque.

With 55 community foundations across the province, Manitoba is home to the most community foundations per capita in the country.  

"The community foundation movement in Canada began right here in Manitoba and every year Manitobans re-affirm our reputation as the most generous province in the country," said Rick Frost, CEO, The Winnipeg Foundation.  "Supporting your local community foundation really does support your local community; for good.  Forever."

Established in 2014, Endow Manitoba's 24-Hour Giving Challenge is administered by The Winnipeg Foundation, providing incentives for rural community foundations to build their primary fund, generally called its undesignated fund.  The goal of the challenge is to raise general awareness of community foundations, as a way for Manitobans to support their community.

The province first participated in the Endow Manitoba 24-Hour Giving Challenge in 2017, which resulted in a 46 per cent increase in the number of private gifts and a 67 per cent increase in value of private gifts.  After successful results in 2017, the Manitoba government recently announced it will be providing up to $225,000 over three years to The Winnipeg Foundation to support further provincial participation. 

To find a local foundation visit: