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Bye Bye Eskimo Pie

By: Tyler Glen
Posted: June 23, 2020 06:59

First pancake syrup, then rice, and now a popular ice cream treat will undergo brand change.

Eskimo Pie

Eskimo pie ice cream (Getty Images)

As Brandon continues to grapple with the possibility of changing Rosser Avenue, change has once again come to the food isles of Westman stores.  The owner of Eskimo Pie is changing the name of the century old chocolate covered ice cream bar.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” said Elizabell Marquez, head of marketing for its parent Dreyer’s Grand Ice Cream, the U.S. subsidiary for Froneri, in a statement. “This move is part of a larger review to ensure our company and brands reflect our people values.”  The treat was patented by Christian Kent Nelson of Ohio and his business partner Russell C. Stover in 1922, according to Smithsonian Magazine.

Eskimo Pie joins a growing list of brands that are rethinking their marketing in the wake of the Black Lives Matter protests. Quaker Oats announced that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.”  Mars Inc. said it’s also reviewing its Uncle Ben’s rice brand. B&G Foods Inc., which makes Cream of Wheat hot cereal, also said this past week it is initiating “an immediate review” of its packaging. A smiling black chef holding a bowl of cereal has appeared on Cream of Wheat packaging and in ads since at least 1918, according to the company’s website.

Might we see more change coming?  More changes to movies and TV?  Food packaging?  What about sports teams?  Stay tuned. 

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