Forty‑one first‑year medical students from the University of Manitoba’s Max Rady College of Medicine are taking part in this year’s Rural Week, an immersive learning experience held across the Prairie Mountain Health (PMH) region from May 25–29 and June 1–5. The annual initiative—coordinated by the Department of Family Medicine, Shared Health, and Manitoba’s rural regional health authorities—introduces students to the realities, rewards, and community spirit of rural and northern medical practice.
Students are placed in 14 PMH communities, including Brandon, Carberry, Dauphin, Deloraine, Grandview, Hamiota, Killarney, Minnedosa, Neepawa, Roblin, Russell, Souris, Ste. Rose, and Virden. For many, it marks their first exposure to rural healthcare. Throughout the week, they shadow physicians, collaborate with healthcare teams, explore local services, and participate in community activities that highlight the vibrancy of rural life.
PMH Associate Chief Medical Officer Dr. Kyle Conrad, a former Rural Week participant, knows the program’s impact firsthand. “My experience with Rural Week played a significant role in shaping my career. I clearly remember how welcoming the community was and how proudly they showcased the care and services they provide,” he shared. “Rural Week is an essential recruitment initiative—it’s about more than healthcare; it’s about the strength of our communities and the people who make them thrive.”
PMH extends sincere appreciation to the physicians, healthcare professionals, and community volunteers who make Rural Week possible each year. Their dedication reflects the hospitality and commitment that define rural Manitoba. Introduced in 2003 and made mandatory the following year, Rural Week continues to play a vital role in inspiring the next generation of healthcare providers.
