New research finds that girls’ nights aren’t just fun, but essential. Women say they need a girls’ night every 22 days to feel balanced.
And for most women, wine is what sets the tone.
Bezel Wines commissioned a survey of women, conducted by Talker Research, to better understand what makes a girls’ night meaningful and how (and when) they’re used to reconnect.
Nearly eight in 10 women (78%) agree that girls’ nights are necessary to feel recharged, not just a nice-to-have.
Girls’ nights offer a key opportunity to reconnect, and for most women, creating the right environment starts with wine. Eighty-eight percent say wine is the beverage of choice for the ultimate girls’ night, more than double any other beverage.
And it’s one of the first things they reach for: 85% say they open a bottle within 16 minutes of the first guest arriving, signaling that the night has officially begun.
In addition to wine, women cite food as another key element of a great girls’ night — though preferences vary.
Thirty-one percent prefer classic charcuterie (think cheese, crackers, and cold cuts), while sliders, wings, chips and guac are also popular picks. Sweet treats like cookies and cupcakes follow behind at 11%.
While 62% of women said they’d choose a girls’ night over a romantic dinner with a partner, what defines the night isn’t the activity; it’s the conversation.
Eighty-three percent say they prefer unstructured talk over any planned entertainment. Top topics? Juicy updates from their own lives (19%), relationships (15%), and family updates (13%) led the way, far outpacing work drama or celebrity news.
The stakes are high, but the pressure doesn’t have to be. The survey found that hosting duties are flexible, with nearly 60% saying there’s no official host in their friend group.
Favorite activities include watching movies (66%), dancing (55%), or cooking together (45%). For those who are next on deck, adhering to any of these activities or pairings will ensure a great Girls’ Night.
