Brandon’s Keystone Centre has announced an extension of its partnership with Molson Coors and a new collaboration with Farmery Estate Brewing.
According to a media release today, “Molson Coors pouring rights will now run through 2027. Under this renewed agreement, Molson Coors will serve as the Official Beer Sponsor of the Keystone Centre, supplying a diverse range of beverages for all events held at the venue—including beer, malt beverages, ciders, and ready-to-drink cocktails.”
“Molson Coors is thrilled to extend our partnership with the Keystone Centre,” says Jesse Adamyk, Molson Coors district sales manager. “We believe Molson Coors is a natural fit with the Keystone Centre, and that our services, and exciting portfolio of brands will enhance the event experience.”
Keystone Centre CEO & general manager, Connie Lawrence says, “We are proud to extend our partnership with Molson Coors, a brand synonymous with great taste and quality. Their support plays a crucial role in our ability to host memorable events in our community.”
The Keystone Centre also announced a new partnership with Farmery Estate Brewing Company. “This new partnership will see Farmery Estate Brewing Company supply ready-to-drink caesars, hard iced teas and a limited
selection of their local craft beer.”
“We’re excited to welcome Farmery Estate Brewing to the Keystone Centre,” says Connie Lawrence, Keystone Centre CEO & General Manager. “Their dedication to local craftsmanship will bring a new dimension to our events, and enhance the experience of our guests.”
Farmery, known for its locally crafted beers and commitment to sustainability, will complement the beverage offerings available at the Centre, providing patrons with an authentic taste of Manitoba’s brewing landscape,” adds Lawrence.
“Farmery Estate Brewery is incredibly excited to have our locally made products available at the Keystone Centre, says Chris Warwaruk, co-founder and co-owner of Farmery Estate Brewing. “It’s a great way to showcase the best of what Manitoba has to offer, right in the heart of Westman.”
