Fusion Credit Union Announces Partnership with the Brandon Wheat Kings to Strengthen Community Impact Across Manitoba
Fusion Credit Union is proud to announce a new multi-year partnership with the Brandon Wheat Kings uniting two organizations deeply committed to community, youth development, and local pride throughout Manitoba.
The partnership focuses on expanding grassroots programs, enhancing financial literacy opportunities, and supporting initiatives that create meaningful impact for families across the province.
“At Fusion, our mission has always been to invest in the people and communities we serve,” said Darwin Johns, CEO at Fusion, “Partnering with the Wheat Kings—an organization that embodies teamwork, resilience, and community spirit—allows us to reach even more Manitobans with programs that build confidence, connection, and financial well-being. Together, we are creating opportunities that go far beyond the rink.”
The collaboration will include support for youth hockey programs, community events, fundraisers, and educational initiatives that promote financial empowerment, accessible recreation, and inclusive participation in sport. Fans will also see the Fusion Credit Union’s presence throughout the team’s season, including special game-night activations and community recognition nights.
“We’re thrilled to welcome Fusion Credit Union as a partner,” says Jared Jacobson, owner and Governor of the Brandon Wheat Kings, “They share our belief that strong communities are built through meaningful connections and investing in people. Their dedication to financial education and community development makes them an ideal partner as we continue expanding our impact both on and off the ice.”
Both organizations emphasized that the partnership is not just about brand visibility—it is about shared values and shared impact, supporting Manitobans of all ages through accessible programs and positive community experiences.
“This partnership reflects who we are,” added Johns. “We’re excited to stand alongside the Wheat Kings as we work together to strengthen our community, empower the next generations of youth and celebrate what makes Manitoba unique.”
The partnership will be prominently featured at the Brandon Wheat Kings’ home game on Friday, November 28, 2025, at Keystone Centre. For more information about Fusion Credit Union, visit fusioncu.com or about the Brandon Wheat Kings, visit wheatkings.com.
About Fusion Credit Union Fusion Credit Union is a full-service financial institution serving over 30,000 members across 18 branches in the Parkland and southwestern Manitoba. We are partners in financial aspirations. Whether it’s realizing an entrepreneurial vision, securing a family’s future, or supporting local initiatives, we are here to empower our members through every step of their financial journey. Collectively, we believe the future of our communities lies in our shared ability to be creative, to aspire to new things, to create and embrace new economic opportunities, while remaining grounded in our values. Our commitment goes beyond numbers and resonates with every member, every business, and every neighborhood we serve
About the Brandon Wheat Kings
The Brandon Wheat Kings are more than just a hockey team—they’re a central part of identity and community in the Westman region. Since 1967, the Wheat Kings have been a community touchstone, providing a shared place for families, friends, and fans to celebrate local talent and the excitement of Western Hockey League action. As one of the flagship franchises in the WHL with multiple league championships and a strong tradition of developing NHL players, the team represents both excellence in hockey and a commitment to youth development. Beyond the rink, the Wheat Kings contribute to the region’s culture and economy through the Brandon Wheat Kings Foundation, supporting local initiatives and creating community connections that stretch across Manitoba. For many in Westman, the Wheat Kings are not just a team—they’re a tradition.
