Travel Manitoba has announced Kyle Mason as the new Chief Executive Officer for the Manitoba Indigenous Tourism Association (MITA). Mason is an Indigenous leader, change agent, and speaker with extensive experience building non-profits from the ground up.
Mason joins MITA with a proven track record of making a difference. In 2006, Mason relaunched a city-wide food bank in Dryden, Ontario leading it to become the largest organization of its kind in the region; in 2008, he launched the North End Family Centre raising nearly $3.5 million in private donations. Mason also launched a consulting company, Kyle J. Mason Consulting, where he works to empower non-profit organizations.
As the CEO of MITA, Mason will be tasked with leading the growth and development of the Manitoba Indigenous tourism industry, developing sustainable market-ready and export-ready Indigenous tourism products, and increasing the demand for Manitoba’s Indigenous tourism experiences. Mason will lead MITA working jointly with Travel Manitoba and ITAC to implement the Manitoba Indigenous Tourism Strategy.
“Travel Manitoba is excited to work with Mason to recover and build resiliency for the Indigenous tourism industry in Manitoba from the ongoing negative impacts of the pandemic”, said Colin Ferguson, President and CEO of Travel Manitoba. “By working together, the vision for a prosperous Indigenous tourism industry across Manitoba, sharing authentic, unique and engaging experiences can be achieved.”
